Customer Churn Rate is also a key business indicator that can help you improve your business. It indicates the percentage of people who stopped using your company’s product or service during a defined period of time. This measure is especially important for subscription-based businesses since it is simple to identify when a customer stops using a product or cancels a subscription, which results in a client loss for the business. 

A high customer turnover rate might be a sign of major problems with your company, such as a poor product, a bad customer experience, a lack of customer assistance, etc. Therefore, reducing client churn should be a top priority for any company. To analyze a company’s data to identify customers who are likely to churn based on a variety of factors, such as the number of calls to customer service and the total charge for calls.

One of the most crucial duties for any modern firm is determining the best price for their items. This applies to both recently established businesses and those that are striving to adjust to shifting economic conditions, or that have plans to expand their operations geographically or by market niche. 

A business analyst must research historical pricing, important price elements, the marketplaces in which the company works (and their economic settings), the profiles of potential customers, etc. in order to properly solve the price optimization problem.