Digital Marketing

Digital Marketing is the modern age technique that helps businesses scale operations on the biggest marketplace at the moment, the Internet. Through the usage of bespoke tools and techniques, Digital Marketing can help win over customers and users through the internet while not having to contend with investing large amounts in various campaigns and initiatives.

Course Image
Registration

1150 +

Duration

2 Months

Batches

Week / Weekend

Rating

4.3/5

How Does Opting For The Best Online Digital Marketing Certification Course In India Make For A Great Career Move?

The internet has become the hub of pretty much everything concerning economic activity with people finishing most of their work at the flick of a finger or the click of a button. While it has given customers things of value to avail right where they are, it has also bolstered businesses by providing an effective way for organizations to find a base for their business and services. The prospect of obtaining an internship in Digital Marketing is gaining great traction within the industry and is a much-followed career path by many individuals.

Digital Marketing internships generally focus on building the following skills which form the pertinent part of a candidate’s repertoire: SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Management), Content Marketing, Email Marketing Technically speaking and Digital Marketing deals with any and every type of online asset (tangible or intangible) and using these techniques organizations work towards offering the best services to the customers to increase business revenue, establish a connected and loyal customer base or simply to increase brand awareness and attention to attract new customers. To become a professional in Digital Marketing, it is important to have a good hold on the above sub-disciplines and also to possess analytical and creative skills to provide top-notch services and connections. A good place to start learning and building these skills is by availing internships in Digital Marketing. During your tenure in Digital Marketing, you will learn about various levels and intricacies of these concepts in great detail. As the saying goes, “Experience is the best teacher” and Digital Marketing internships are what will lay the foundation for you to face the surge in your career prospects when the time comes to fruition. The good bit about getting an internship in Digital Marketing is that one can avail of an internship while being an engineering student or a management student. There is no distinction in terms of that. It is all about your interest and understanding of the underlying principles. There is a possibility that management students might understand the monetary and investment part quicker but the engineering students might understand the technical cliches and nuances of it quicker than the other half. All-in-all it boils down to implementing the concepts properly in a quest to attain the best possible outcomes. Nowadays, many such work experiences, not just Digital Marketing internships have become paid ones with interns being offered as much as ₹15,000-20,000 a month for their learning and their work although there are certain demands and commitments (generally termed targets) that they are supposed to fulfill.

As mentioned before, career options in terms of jobs and internships in Digital Marketing and the response of people towards applying for a job or internship in Digital Marketing have increased manifold over the last few years. It is an exciting and fun-filled journey that has made it one of the most sought-after domains in the job market of late. Digital Marketing offers a wider range of roles and portfolios like: Digital Marketing Manager, SEO Specialist, SEM Analyst, Google AdWords Specialist/Executive, Content Marketing Specialist/Executive, and Email Marketing Specialist/Executive.

There are many more ranging in terms of experience and seniority. A job in the field of Digital Marketing is also a very rewarding career option in terms of pay with entry-level pay starting at close to ₹4 Lacs per annum and moving up to ₹8 Lacs per annum. Managerial posts can earn you up to ₹12-15 Lacs per annum. These are enough reasons to vindicate the fact that Digital Marketing is a domain that is showing and is bound to show robust growth. Every role despite its perks and benefits is not so easy to perform and requires a diverse set of skills pertinent to that portfolio. But together all tools and techniques can provide cohesive solutions that lead to great rewards and returns on your investments. It is your experience, craft, intellect, and creativity that will make you stand out from the crowd and the diversity in the campaigns and initiatives is what will help you win with people. Online customers and viewers are more evolved in their research and demands so it is important to stay a step ahead of them and the competition all the time.

Concepts covered in Digital Marketing

Digital Marketing specialization is an end-to-end program covering everything you need to get a career in Digital Marketing. This module introduces you to the whole program, unfolding Digital Marketing and getting started with the best tools used in it. Together, you will be taken on the tour of the workshop structure with 101 Motivation you need to get an edge from this program.

Digital marketing is all about defining a brand in the new market. Thus, this module covers the fundamentals of purpose, positioning & validating your brand by tapping into the market to find our target audience.

Canva & Photoshop are essential design tools to create fascinating graphics that get the attention of our customers & convert them as our leads.

Let’s talk about the grand website 

This module helps you to master critical elements of websites. Learn how to get a domain at a low price, setting up hosting, installing WordPress, making our website ready that increases conversion rates. With making it ranked on google applying SEO strategies & analytics. You will also learn how to activate a FREE SSL certificate for your website and more. Master WordPress from scratch in a fun, project-based approach.

  • Website tools & Intro to WordPress.
  • Choosing Domain.
  • How to get a free domain.
  • Purchasing hosting & installing Wordpress.
  • Building site in less than 1 hr. Oh! That’s the hack.
  • Making your site SEO friendly.

Emails are the real avengers. Let’s understand Email Marketing 

In this module learn how to craft an email marketing strategy & funnels that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

  •   Why the hell does your business need emails?
  •   Creating a working email marketing funnel.
  •   How to create a free Mailchimp account.
  •   Creating Lead Magnet.
  •   Add Opt-Ins & Pop-Ups to Your Website for Free.
  •   Collecting emails without a website. But I don't have a website.
  •   Segmenting Audience.
  •   Hot subject lines that get open!
  •   Understanding the result & Analysis.

Copywriting

This module is here because writing matters. In this module, you will learn the principles, tactics, and writing frameworks that copywriters have been using since 1930. You will be learning classic, structured writing frameworks that create emotion, build suspense, and prompt reader action. It also includes case studies & research on some sale pages & their structure that works that lets you design yours and get guaranteed customers from it. Also learn how to identify, write, and test effective headlines as well as how to craft features-and-benefits copy that prompts reader action.

  • What is Copywriting?
  • The Formula that works - “AIDA”.
  • CASE STUDY & RESEARCH on the sales page that works.
  • Thinking & writing the killer headline.
  • From brain to hand - A guide to write quality articles.
  • Create super-charged & tempting CTA’s.
  • Improving site SEO.

 

This module will make you an expert on digital channels. You will learn how to leverage business using social media channels like YouTube, Facebook, Instagram, Twitter, Quora, LinkedIn & Pinterest.

This module covers everything for everyone who wants to leverage & promote their business through YouTube. It covers A-Z lectures starting from setting up your channel to monetizing it to generate revenue that can make your living. Although growing a YouTube channel takes time, this module covers various strategies & growth hacks to get you ranking your videos at the top of YouTube's search results in no time.

  •  Why must you be on youtube?
  •  Basics of YouTube.
  •  Start your YouTube channel.
  •  How to choose the killer name of channel.
  •  YouTube banner design.
  •  Account Optimization.
  •  Getting YouTube ideas. Becoming a Content Machine!.
  •  YouTube SEO.
  •  Verify your channel and more important settings.
  •  Art to create thumbnails that gets clicked!.
  •  YouTube Cards & end screens.
  •  YouTube Monetisation (Ads).
  •  YouTube Analytics.
  •  Youtube comments.
  •  Going crazy live on YouTube.
  •  Accessing free music library on YouTube.
  •  Create a YouTube Ad & Promoting Videos.
  •  Hack to increase subscribers by 1000X.
  •  Bonus (Secret that will boost you super-up!).

Facebook has changed how business markets their services & products. Learn to leverage Facebook Marketing Tools to 100X your business/startup. By the end of this course, you will be able to understand the Facebook platform from A-Z and especially be a master of optimizing your paid social media advertising campaigns. Secrets to be shared also covers hacking likes & user interactions to boost your page visibility. It also covers the very useful tool FB Pixel that all marketing experts use. Time to boost your business up using FB!

  • Why Facebook?
  • FB Page setup.
  • Writing better Page description.
  • Facebook logo.

Instagram is the most used tool to promote business online after Facebook. Learn A-Z of Instagram starting from setting up your business account, Getting killer Instagram Bio, damn amazing tools to boost your page & get more traffic, secrets of the hashtag, & analytics. Learn how to design eye-catching posts with design principles covered in this module. Also, learn how to leverage Insta ads & campaigns to get more leads & tractions.

  • Why Instagram? How can it help your business?
  • Instagram VS YouTube.
  • Setting up Instagram Business Account.
  • Instagram Inspiration.
  • Instagram Growth Pro tips.
  • Getting killer Instagram Bio.
  • Instagram Profile Image.
  • Defining Audience & Goal.
  • Instagram Followers Hack.

Kickstart your Twitter game with this module. Get a better understanding of Twitter’s purpose, key content, and analytics features and refresh your marketing strategy. After this course, you’ll be able to create a badass conversion-led Twitter strategy!

  • Why Twitter and how it can help your business.
  • Creating Twitter account.
  • Choosing the best username.
  • Profile Optimisation.
  • What to post?
  • Pin the most important tweet for your audience.
  • Twitter hashtags.
  • Loop of Influencers.
  • Adding Twitter buttons to your website.
  • Twitter Ads.

Quora is a question-and-answer website where questions are created, answered, edited, and organized by its community of users. Learn how to search for trending topics & give answers in such a way that readers convert to your platform and finally your customers. Learn the hack of business conversion using quora. You will also learn how to get ideas for content for your other social media platforms. Steal Quora!

  • Why market your business on Quora?
  • The 101 marketing strategy.
  • Creating lists of topics that you gonna answer.
  • Writing answers for maximum client reach.
  • What to post?
  • Pin the most important tweet for your audience.
  • Hub of blog ideas, Steal Quora!
  • Quora -> Business conversion.
  • Quora analytics.

 

   

LinkedIn is the largest networking site worldwide where you can target your potential clients. Learn how to hack your target audience, optimize your profile for more visibility, connection hacks, LinkedIn ads & campaigns & many strategies to capture highly targeted and professional leads. Unlock a bank of laser targeted audience to promote your brand in a professional context.

  • Find objective & TG.
  • Profile Optimization.
  • The Connection hack.
  • Magics of content.
  • The Outbound game.
  • Getting $50 bonus in Ads Credits.
  • LinkedIn Ads introduction.
  • Creating a LinkedIn sponsored content Ad.
  • Creating a LinkedIn text Ads campaign.
  • Linkedin InMail hack.

If you’ve been hearing how amazing Pinterest is but haven’t figured out how to use it - this module is for you!. This module covers the basics of Pinterest to bring traffic to your blog or online shop, Pinterest campaigns, and ads & analytics.

  • Why Pinterest?
  • Opening business account.
  • Linking Pinterest to your website.
  • Whom to follow?
  • Boards, graphics & followers.
  • Adding powerful chrome extensions.
  • Pinterest Ads & campaigns.
  • Analytics.

In this class, you will learn all about Google Adwords, keyword research, how Google Adwords works, and how you can how to create optimized Ads to promote your business, products, and services on Google & YouTube.

  • Why Market your business with Google Ads?
  • Before everything let’s understand - How this damn great thing works!
  • Google Ads account Setup.
  • Lookout to Google Ads examples.
  • Getting familiar with Adwords Interface.

In this module learn how to get the most out of your website data with Google Analytics. From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business.

  • Set Up Google Analytics.
  • Exploring & Navigating the dashboard.
  • Understanding your audience better with Analytics.
  • Know their behaviour flow & placing acquisition strategies.
  • See where visitors click on your website.
  • Site speed.
  • Advanced things on Google Analytics.
  • Putting to use ML to analyse data & get advanced insights.

Finally, ending our program with 2 bonus sections that we have included just for completers worth Rs 10,000 to grow your business 100X using Podcast & streaming.

  • What’s next?
  • The future.
  • #5 Main, Captivating things that brought success to me.
  • Final Motivation.
  • Farewell.

Digital Marketing specialization is an end-to-end program covering everything you need to get a career in Digital Marketing. This module introduces you to the whole program, unfolding Digital Marketing and getting started with the best tools used in it. Together, you will be taken on the tour of the workshop structure with 101 Motivation you need to get an edge from this program.

Digital marketing is all about defining a brand in the new market. Thus, this module covers the fundamentals of purpose, positioning & validating your brand by tapping into the market to find our target audience.

Canva & Photoshop are essential design tools to create fascinating graphics that get the attention of our customers & convert them as our leads.

Let’s talk about the grand website 

This module helps you to master critical elements of websites. Learn how to get a domain at a low price, setting up hosting, installing WordPress, making our website ready that increases conversion rates. With making it ranked on google applying SEO strategies & analytics. You will also learn how to activate a FREE SSL certificate for your website and more. Master WordPress from scratch in a fun, project-based approach.

  • Website tools & Intro to WordPress.
  • Choosing Domain.
  • How to get a free domain.
  • Purchasing hosting & installing Wordpress.
  • Building site in less than 1 hr. Oh! That’s the hack.
  • Making your site SEO friendly.

Emails are the real avengers. Let’s understand Email Marketing 

In this module learn how to craft an email marketing strategy & funnels that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals.

  •   Why the hell does your business need emails?
  •   Creating a working email marketing funnel.
  •   How to create a free Mailchimp account.
  •   Creating Lead Magnet.
  •   Add Opt-Ins & Pop-Ups to Your Website for Free.
  •   Collecting emails without a website. But I don't have a website.
  •   Segmenting Audience.
  •   Hot subject lines that get open!
  •   Understanding the result & Analysis.

Copywriting

This module is here because writing matters. In this module, you will learn the principles, tactics, and writing frameworks that copywriters have been using since 1930. You will be learning classic, structured writing frameworks that create emotion, build suspense, and prompt reader action. It also includes case studies & research on some sale pages & their structure that works that lets you design yours and get guaranteed customers from it. Also learn how to identify, write, and test effective headlines as well as how to craft features-and-benefits copy that prompts reader action.

  • What is Copywriting?
  • The Formula that works - “AIDA”.
  • CASE STUDY & RESEARCH on the sales page that works.
  • Thinking & writing the killer headline.
  • From brain to hand - A guide to write quality articles.
  • Create super-charged & tempting CTA’s.
  • Improving site SEO.

 

This module will make you an expert on digital channels. You will learn how to leverage business using social media channels like YouTube, Facebook, Instagram, Twitter, Quora, LinkedIn & Pinterest.

This module covers everything for everyone who wants to leverage & promote their business through YouTube. It covers A-Z lectures starting from setting up your channel to monetizing it to generate revenue that can make your living. Although growing a YouTube channel takes time, this module covers various strategies & growth hacks to get you ranking your videos at the top of YouTube's search results in no time.

  •  Why must you be on youtube?
  •  Basics of YouTube.
  •  Start your YouTube channel.
  •  How to choose the killer name of channel.
  •  YouTube banner design.
  •  Account Optimization.
  •  Getting YouTube ideas. Becoming a Content Machine!.
  •  YouTube SEO.
  •  Verify your channel and more important settings.
  •  Art to create thumbnails that gets clicked!.
  •  YouTube Cards & end screens.
  •  YouTube Monetisation (Ads).
  •  YouTube Analytics.
  •  Youtube comments.
  •  Going crazy live on YouTube.
  •  Accessing free music library on YouTube.
  •  Create a YouTube Ad & Promoting Videos.
  •  Hack to increase subscribers by 1000X.
  •  Bonus (Secret that will boost you super-up!).

Facebook has changed how business markets their services & products. Learn to leverage Facebook Marketing Tools to 100X your business/startup. By the end of this course, you will be able to understand the Facebook platform from A-Z and especially be a master of optimizing your paid social media advertising campaigns. Secrets to be shared also covers hacking likes & user interactions to boost your page visibility. It also covers the very useful tool FB Pixel that all marketing experts use. Time to boost your business up using FB!

  • Why Facebook?
  • FB Page setup.
  • Writing better Page description.
  • Facebook logo.

Instagram is the most used tool to promote business online after Facebook. Learn A-Z of Instagram starting from setting up your business account, Getting killer Instagram Bio, damn amazing tools to boost your page & get more traffic, secrets of the hashtag, & analytics. Learn how to design eye-catching posts with design principles covered in this module. Also, learn how to leverage Insta ads & campaigns to get more leads & tractions.

  • Why Instagram? How can it help your business?
  • Instagram VS YouTube.
  • Setting up Instagram Business Account.
  • Instagram Inspiration.
  • Instagram Growth Pro tips.
  • Getting killer Instagram Bio.
  • Instagram Profile Image.
  • Defining Audience & Goal.
  • Instagram Followers Hack.

Kickstart your Twitter game with this module. Get a better understanding of Twitter’s purpose, key content, and analytics features and refresh your marketing strategy. After this course, you’ll be able to create a badass conversion-led Twitter strategy!

  • Why Twitter and how it can help your business.
  • Creating Twitter account.
  • Choosing the best username.
  • Profile Optimisation.
  • What to post?
  • Pin the most important tweet for your audience.
  • Twitter hashtags.
  • Loop of Influencers.
  • Adding Twitter buttons to your website.
  • Twitter Ads.

Quora is a question-and-answer website where questions are created, answered, edited, and organized by its community of users. Learn how to search for trending topics & give answers in such a way that readers convert to your platform and finally your customers. Learn the hack of business conversion using quora. You will also learn how to get ideas for content for your other social media platforms. Steal Quora!

  • Why market your business on Quora?
  • The 101 marketing strategy.
  • Creating lists of topics that you gonna answer.
  • Writing answers for maximum client reach.
  • What to post?
  • Pin the most important tweet for your audience.
  • Hub of blog ideas, Steal Quora!
  • Quora -> Business conversion.
  • Quora analytics.

 

   

LinkedIn is the largest networking site worldwide where you can target your potential clients. Learn how to hack your target audience, optimize your profile for more visibility, connection hacks, LinkedIn ads & campaigns & many strategies to capture highly targeted and professional leads. Unlock a bank of laser targeted audience to promote your brand in a professional context.

  • Find objective & TG.
  • Profile Optimization.
  • The Connection hack.
  • Magics of content.
  • The Outbound game.
  • Getting $50 bonus in Ads Credits.
  • LinkedIn Ads introduction.
  • Creating a LinkedIn sponsored content Ad.
  • Creating a LinkedIn text Ads campaign.
  • Linkedin InMail hack.

If you’ve been hearing how amazing Pinterest is but haven’t figured out how to use it - this module is for you!. This module covers the basics of Pinterest to bring traffic to your blog or online shop, Pinterest campaigns, and ads & analytics.

  • Why Pinterest?
  • Opening business account.
  • Linking Pinterest to your website.
  • Whom to follow?
  • Boards, graphics & followers.
  • Adding powerful chrome extensions.
  • Pinterest Ads & campaigns.
  • Analytics.

In this class, you will learn all about Google Adwords, keyword research, how Google Adwords works, and how you can how to create optimized Ads to promote your business, products, and services on Google & YouTube.

  • Why Market your business with Google Ads?
  • Before everything let’s understand - How this damn great thing works!
  • Google Ads account Setup.
  • Lookout to Google Ads examples.
  • Getting familiar with Adwords Interface.

In this module learn how to get the most out of your website data with Google Analytics. From understanding user demographics to creating the perfect dashboard, every lesson is packed with actionable tips and tricks to help you articulate your goals, increase conversions, and use your website to improve your business.

  • Set Up Google Analytics.
  • Exploring & Navigating the dashboard.
  • Understanding your audience better with Analytics.
  • Know their behaviour flow & placing acquisition strategies.
  • See where visitors click on your website.
  • Site speed.
  • Advanced things on Google Analytics.
  • Putting to use ML to analyse data & get advanced insights.

Finally, ending our program with 2 bonus sections that we have included just for completers worth Rs 10,000 to grow your business 100X using Podcast & streaming.

  • What’s next?
  • The future.
  • #5 Main, Captivating things that brought success to me.
  • Final Motivation.
  • Farewell.

Project Titles

After your training, you will get to work on various projects that will enrich your experience and understanding of digital marketing. check them out right here.

Project Course Image Project Course Image

Choose a plan that's right for you

Real-time projects are the most fruitful ones' I would say, and it happened because of the mentors here. These trainers are real game-changers, and it is the best opportunity for any aspiring student who wishes to achieve big.

  • RS.3000/-

    Digital Marketing

    RS.3000/-

    Self Paced

    Course completion certificate

    1 minor + 1 major project

    50+ hours video classes.

    32+ hours of instructor training

    Outstanding Certificate on successful completion of extra projects

    RS 3999/-
    RS.3000/-
    RS.7000/-

    Instructor Lead

    Course Completion Certificate

    2 minor + 2 major project

    50+ hours video classes.

    32+ hours of instructor training

    Outstanding Certificate on successful completion of extra projects

    RS 5999/-

    Pay only Rs 1500/- now.
    Balance Rs 5500/- pay before batch starts.

    RS.70001/-
    RS.7000/-

Live Job Openings In The Market For Digital Marketing

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12500+
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15060+
Naukri Logo
15600+
Google Logo
12500+
Monster Logo
13500+
Indeed Logo
14700+
Linkdin Logo
15060+

Request a Call Back

Elewayte creates a splendid space to equip your skills & become an industry fit. We are the right choice for students in helping them to gain practical knowledge of trending technologies.

Real-time projects are the most fruitful ones I would say, and it happened because of the mentors here. These trainers are real game-changers, and it is the best opportunity for any aspiring student who wishes to achieve big.

Frequently Asked Questions

If you're trying to find what the best online digital marketing certification course currently being offered is, then you need to know exactly what makes for a great course!

Here are some of the factors that make a digital marketing course worth taking -

  • The course offers hands-on exposure to tools and techniques.
  • The course is taught by instructors who don't just talk the talk, i.e. course instructors have to be practicing digital marketers themselves to be able to explain and get you to easily understand the concepts that they're teaching you.
  • The course has to help you land a real job and not desert you with a worthless certification.

Elewayte's online digital marketing certification course is the best program in India Because it fulfills every one of the above criteria and more.

The vast majority of online digital marketing courses require you to shell out a lot of money. Opting for such courses could not only result in a colossal waste of your money but even your precious time and effort.

This budget-friendly Elewayte program is worth every penny you pay because it's the top online digital marketing course with placement services. Because you're guaranteed placement in a company of your choice, you can see why this course has earned the reputation that it has.

Finding out more about the fee structure of Elewayte's digital marketing course will help you realize the value of this course.

Only if they can guarantee your placement as a digital marketer in a great company, which most of them don't!

When you opt for Elewayte's online digital marketing training program, you can rest assured that you will without a doubt get placed in an organization of your choice as a digital marketer in a stream or specialization of your choosing. You will also develop the confidence that you need to progress your career and move up the ladder quickly.

This is owing to the fact that by the end of this course you will have worked on so many real-world projects and gained a ton of hands-on experience using top digital marketing tools and techniques.

In fact, every course that we offer at Elewayte (right from our website development program and mobile app development course to our ML training program ) is all designed to instill actionable skills in course-takers, helping them land high-paying jobs in their fields, with absolute ease.