Business Analytics refers to the ways in which enterprises such as businesses, Non-Profits, and Governments can use data to gain insights and make better decisions. Business Analytics is applied in Operations, Marketing , Finance, and strategic planning among other functions.

The ability to use data effectively to drive rapid, precise and profitable decisions has been a critical strategic advantage for companies as diverse as WalMart, Google, Capital One, and Disney. Every organisation wants a professional to observe and recommend changes in strategies to improve business growth. Therefore, if you want to pursue a career in it, the business analytics career path is the most effective.