Mobile commerce or M-commerce has to do with the browsing, purchasing, and sales of products & services on smartphones and tablets. The most prominent trend in mobile commerce is its market share growth and the rise of the tablet market. Because tablets make it easier to navigate mobile e-commerce websites. It's no surprise, therefore, that 55% of tablet owners use their tablets to shop online, while only 28% of smartphone owners make purchases using their tablets.
With all its growing weight, m-commerce is the rising star of the world of e-commerce. By understanding it and keeping an eye on its evolution, professionals and business owners are placing themselves in optimal positions to take advantage of all that m-commerce has to offer.